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Understanding Enterprise, Entrepreneurship and Small Business, by Simon Bridge, Ken O'Neill, Stan Cromie
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A uniquely comprehensive and accessible guide to the key facts, ideas, theories, and thinking about enterprise and entrepreneurship, this text considers their relationship to small businesses and discusses the methods that are taken to promote them. Outlining the importance of the small business sector and the activity of enterprise development, the authors discuss the meaning of enterprise, its perceived benefits, and the cultural, economic, and political influences which affect the behavior of individuals and groups.
- Sales Rank: #8572531 in Books
- Published on: 2003-12-19
- Original language: English
- Number of items: 1
- Dimensions: 8.68" h x 1.44" w x 6.30" l, 2.07 pounds
- Binding: Hardcover
- 544 pages
Review
"The blend of academic and practitioner backgrounds of the authors lends a degree of realism to the work...a good balance that makes the text very credible and readable...This was a good book to begin with and in my opinion it is now even better." --Neil Marriott, University of Glamorgan
"This is easily the best book on the market at this time." --Martin Guedella, University of Westminster
About the Author
Simon Bridge is with Simon Bridge and Associates.
Ken O'Neill is at the Enterprise and Small Business Development Unit, University of Ulster.
Stan Cromie is at the University of Ulster.
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